Quick Answer: What Does Scc Mean In Newspaper Advertising?

What does SCC stand for in newspaper?

The price of the advertisement is often quoted in the “scc” ( Single Column Centimetre units ) or “pscc” (Per Single Column Centimetre Units) or “col cm” (Column Centimetre) or just “/cm” (Per Centimetre). Most newspapers ads have height of 10 cm and width of 3cm.

How do you measure the size of a newspaper ad?

Multiply the width in columns by the depth in inches, and then multiply that by the column-inch rate and you’ve got your total ad cost.

How are ad rates calculated?

Divide the cost of one page of advertising in your competitor’s publication by its circulation to determine the cost to reach 1,000 readers. If a full-page ad in a competitor’s 25,000-circulation magazine costs \$2,000, divide \$2,000 by 25 to get a CPM of \$80.

How is PCI newspaper calculated?

Cost per column inch for print display advertising, mostly used for newspaper pricing. The formula for PCI is Column Inches x Rate = Advertising Cost. The PCI can be impacted by placement (ROP vs. guaranteed placement), day of the week, type of advertiser and other factors.

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What does the SCC stand for?

Special Conditions of Contract (various organizations) SCC. Somatic Cell Count. SCC. Squamous Cell Carcinoma (malignant skin tumor)

What is the standard size of a newspaper?

In the United States, the traditional dimensions for the front page half of a broadsheet are 15 in (381 mm) wide by 223⁄4 in (578 mm) long. However, in efforts to save newsprint costs, many U.S. newspapers have downsized to 12 in (305 mm) wide by 223⁄4 in (578 mm) long for a folded page.

What is the size of a newspaper column?

In the United States, a common newspaper column measurement is about 11 picas wide —about 1.83 inches (46 mm)—though this measure varies from paper to paper and in other countries.

How are newspaper prices calculated?

For example, if a newspaper charges \$12 per column inch, an ad measuring four columns wide by 10 inches deep would cost \$480. This is calculated by four columns x 10 inches = 40 column inches x \$12 per column inch = \$480.

What is the most expensive radio time slot for advertising?

Radio ad spots are sold in blocks of seconds, typically 15, 30 and 60 seconds. Sixty-second ads are the most expensive, but this format does give you more time to get your marketing message across. Thirty seconds are typically sufficient for most advertising spots if the message is not too complex.

What factors affect newspaper ad rates?

6 Factors That Affect Magazine Advertising Rates

• Size. One of the biggest and most obvious factors in cost will be the size of your ad.
• Frequency.
• Regional Rates.
• Color.
• Positioning.
• Negotiate.
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What is pricing on ad?

An advertised price is the price of a product or service as displayed or announced in a print, radio, television, or online advertisement. Advertised prices may be negotiable, though a minimum advertised price (MAP) is the lowest price that may be advertised for a particular item by law.

What is newspaper advertising called?

Display Ads The reason these ads are also known as “box ads” is because they usually occupy a square or rectangular space in a newspaper.

What advantage does newspaper advertising have over other media?

Newspaper advertising is more flexible. Newspapers offer more flexibility than any other advertising medium. Advertisers choose the exact size and location of the ad (including section and page), as well as design.

How do you calculate columns per inch?

The size of a column will vary from paper to paper. Measure the length of the page that the column takes up in inches from top to bottom. Multiply the number of columns across by the number of inches down to find the number of column inches.