Quick Answer: How To Buy Radio Advertising Time?

What is the best time for radio ads?

Best Times to Advertise on the Radio

  • Morning Rush Hour: 6 a.m. to 10 a.m.
  • Midday: 10 a.m. to 3 p.m.
  • Evening Rush Hour: 3 p.m. to 7 p.m.
  • Evening: 7 p.m. to 12 a.m.
  • Late Night: 12 a.m. to 6 a.m.

What time does radio advertising cost the most?

Costs for radio advertising is highest from 6 am to 10 am. Likewise, costs tend to be higher for the evening commute – roughly 4 pm to 6pm. The most affordable times of day to advertise on the radio is in the overnight. Rates will typically drop starting around 8 pm.

How much does a 60 second radio ad cost?

Small cities and towns cost as little as $5-$10 per 60-second spot. Mid-size cities and markets range from $50 to $100 per spot, and large markets go for $150 to $750 per 60-second spot. We’re a full-service Direct Response Radio Advertising Agency with access to the lowest rates and years of negotiating.

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How long is a 30 second radio ad?

A 30-second radio spot can comfortably fit between 70-75 words. When crafting the message, include only the most relevant information. The key is to be concise, as the most memorable radio ads are short and creative.

What are the three types of radio advertising?

Radio advertising is further subdivided into three types – live read, sponsorship, or produced spot.

Does radio advertising still work?

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It’s an inexpensive way to reach your existing and potential customers.

How much does a 30-second TV ad cost?

In fact, the average TV ad costs $115,000 for a 30-second commercial on a national network—and that’s on top of production costs, which average around $2,000 to $5,000 on the low end. However, as these are averages, you might find television costs less in your area based on the needs of your specific campaign.

How much does a YouTube ad cost?

YouTube Trueview ads or in-stream ads will cost somewhere between $0.10 and $0.30 per view, depending on the target audience and marketing goals. YouTube Discovery ads or YouTube display ads will cost about $0.30 per click.

How do I get free radio advertising?

Events. Hosting an event can help to inexpensively attract listeners to the radio station. Offer local businesses a chance to broadcast your radio show from their venue, which will in turn serve as free advertising for them, and the word-of-mouth advertising from the shows will benefit the station.

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How much does it cost to run a radio station?

Many stations get on the air for under $15,000 and can stay on the air for less than $1,000 per month. The main start-up expenses for a radio station are engineering fees, studio equipment for producing radio shows, and transmitting equipment for sending your signals out to the world.

What is a good CPM for radio?

What is the daytime radio average CPM? The average daytime CPM rate is typically in the $12 to $16 range for adults between 18 and 49. If the audience that listens to the broadcast tends to be older than 50, a CPM of $8 to $12 is reasonable for daytime.

How long do radio ads last?

It’s better to run short ads often than to run a couple of very long ads just a few times. Radio ads typically run in 15-, 30-, and 60-second increments. Even a very short ad can be very effective.

How do you write a 30 second radio ad?

7 EASY STEPS TO A WRITING A 30-SECOND RADIO AD

  1. Step 1: Identify the Call to Action.
  2. Step 2: Determine Your Approach.
  3. Step 3: Establish Empathy.
  4. Step 4: Amplify the Pain.
  5. Step 5: Offer the Solution.
  6. Step 6: Write an Opening Line that Reflects Your Approach.
  7. Step 7: Make Sure Your Story Flows Naturally and Easily.

How do you write a 30 second spot?

You’re writing a 30-second commercial, which is noted as:30. Later, shorter spots might be written from this idea. They would be noted as:15 and:10, for 15 seconds and 10 seconds in length. Your name and the company’s name.

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