- 1 How do the ASA regulate adverts?
- 2 What are the ASA advertising codes?
- 3 Does the ASA cover social media?
- 4 How does the ASA protect the consumer?
- 5 What are the aims of ASA?
- 6 What are the three main principles of the ASA?
- 7 What are the advertising codes?
- 8 Are ASA complaints Anonymous?
- 9 Who enforces the CAP Code?
- 10 What media does the ASA cover?
- 11 What’s the difference between ad and gifted?
- 12 When should you disclose an ad?
- 13 Is it illegal to mislead customers?
- 14 Who investigates false advertising?
- 15 What qualifies as false advertising?
How do the ASA regulate adverts?
The ASA regulates the content of adverts by enforcing its advertising codes; there are separate codes for non-broadcast and broadcast advertisements. However, all adverts are expected to be “legal, decent, honest and truthful”. The ASA is independent of both the Government and the advertising industry.
What are the ASA advertising codes?
- 01 Compliance. Rules relating to social responsibility; legality and fair competition.
- 02 Recognition of marketing communications.
- 03 Misleading advertising.
- 04 Harm and offence.
- 05 Children.
- 06 Privacy.
- 07 Political advertisements.
- 08 Promotional marketing.
User-generated content. There are some instances in which the ASA will consider that user-generated content (UGC), such as social media posts, tweets, photos, reviews and blogs/vlogs created by private individuals, is subject to the CAP Code.
How does the ASA protect the consumer?
We respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints we monitor ads to check they’re following the rules.
What are the aims of ASA?
As the UK’s independent regulator of advertising across all media, our (ASA) purpose is to make advertisements responsible and our ambition is to make every UK ad a responsible ad. We’re passionate about what we do because responsible advertisements are good for people, society and advertisers.
What are the three main principles of the ASA?
We undertook to consider the following prioritisation principles to help guide the allocation of our regulatory resources: what harm or detriment has occurred; • the likely risk of action versus inaction; • the likely impact of our intervention; and • what resource would be proportionate to the problem to be tackled.
What are the advertising codes?
The purpose of the Advertising Standards Code (Code) is to ensure that every advertisement is a responsible advertisement. All advertising must be legal, decent, honest and truthful and respect the principles of fair competition, so that the public can have confidence in advertising.
Are ASA complaints Anonymous?
We accept complaints from both the public and the industry. We protect the anonymity of members of the public who lodge complaints with us unless there is a good reason to reveal their details and we have their permission to do so (e.g. they want their name taken off a mailing list).
Who enforces the CAP Code?
Sections. There are 22 sections of the code and must be followed by all advertisers, agencies and media. The Code is enforced by the Advertising Standards Authority.
What media does the ASA cover?
Radio and TV ads (including teleshopping presentations) Ads on the internet, smartphones and tablets. Ad claims on companies’ own websites. Commercial e-mail and text messages.
What’s the difference between ad and gifted?
So essentially, if the brand has any form of control over what you post, when you post, how many times you post, what items you have (even if they just send you over a spreadsheet to pick from) what you say or final approval and they have gifted you a product, service or experience, then this is an AD.
When should you disclose an ad?
Basically, the FTC requires you to disclose when you have any financial, employment, personal, or family relationship with a brand. This can include everything from being paid and receiving a gift, even if you think your evaluations are unbiased or you weren’t specifically asked to review a product.
Is it illegal to mislead customers?
State and federal laws are in place to protect consumers from false or misleading advertising. These laws make deceptive claims illegal. No business may make false, misleading, or deceptive claims about a product regarding its: Price.
Who investigates false advertising?
The FTC has primary responsibility for determining whether specific advertising is false or misleading, and for taking action against the sponsors of such material. You can file a complaint with the FTC online or call toll-free 1-877-FTC-HELP (1-877-382-4357).
What qualifies as false advertising?
State and federal laws define the practice of false or misleading advertising as: • The act of using deceptive, misleading, or false statements about a product or service in an advertisement. • Any advertising statements or claims that are deceptive, misleading, or false about a product or service that’s being sold.