Question: How Alcohol Advertising Targets Youth?

How does alcohol advertising affect teens?

(2006) conducted an econometric examination and found that for each additional alcohol advertisement a young person was exposed to (above the monthly youth average of 23), alcohol consumption increased by 1%; and for each additional dollar per capita spent on alcohol advertising in a local market (above the national

Why might tobacco and alcohol advertisements target teens?

These ads are specifically crafted to gain the attention of teens through the use of celebrities, humor, current music, and attractive young models. These ads make smoking and drinking seem like casual everyday activities, and can function as a “superpeer” by subtly pressuring teens to consume their products.

Who is the target audience that alcohol companies aim for age range?

Men age 18 to 49 drink the most, according to the Gallup poll, which explains why so much alcohol marketing seems to target them. Women are also a targeted demographic for alcohol use. Sixty-seven percent of women between 18 and 49 report that they drink alcohol.

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Is advertising alcohol illegal?

Alcohol Advertising Laws. The First Amendment allows for a lot of freedom of speech in general and therefore limits how much the federal government can regulate advertising, even in regard to alcohol. In general, advertisements of alcoholic products must be truthful and without deception.

Why is it bad to advertise alcohol?

Conclusion Alcohol advertising contributes to increased drinking among youth. The causes of alcohol use among youth, including older children, adolescents, and young adults, are a major public health concern.

What are 5 dangers of alcohol?

Long-Term Health Risks. Over time, excessive alcohol use can lead to the development of chronic diseases and other serious problems including: High blood pressure, heart disease, stroke, liver disease, and digestive problems. Cancer of the breast, mouth, throat, esophagus, voice box, liver, colon, and rectum.

Why is it confusing that alcohol is a depressant?

Alcohol is classified as a Central Nervous System depressant, meaning that it slows down brain functioning and neural activity. Alcohol does this by enhancing the effects of the neurotransmitter GABA.

Why do tobacco companies target youth?

Scientific evidence shows that tobacco company advertising and promotion influences young people to start using tobacco. Adolescents who are exposed to cigarette advertising often find the ads appealing. Tobacco ads make smoking appear to be appealing, which can increase adolescents’ desire to smoke.

What are the benefits of alcohol advertising?

Children and adolescents who view, or are made aware of, alcohol advertise- ments hold more favorable beliefs about drinking, intend to drink more frequently as adults, and are more likely to be drinkers than are other young people. They also have greater knowledge of alcohol brands and slogans.

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What is a target market example?

A target market is the segment of consumers most likely to want or need a business’s products or services. This group of people is a subset of the business’s total market. For example, a children’s toy may have boys ages 9–11 as the target market and the boys’ parents as the target audience.

What is the purpose of alcohol advertising?

Parents and peers substantially affect youth decisions to drink. However, research clearly indicates that alcohol advertising and marketing also have a significant effect by influencing youth and adult expectations and attitudes, and helping to create an environment that promotes underage drinking.

Can actors drink alcohol in commercials?

There are lots of rules when you plan on marketing beer — unless you’re the FCC (there are apparently no rules specific to alcohol on radio). But on television, you can’t even drink a beer in a commercial.

Who regulates the alcohol industry?

The Federal Alcohol Administration Act (FAA Act) gives the Alcohol and Tobacco Tax and Trade Bureau (TTB) authority to regulate the advertising of alcohol beverage products. It provides for the regulation of those engaged in the alcohol beverage industry and for the protection of consumers.

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