# FAQ: How Much To Charge For Web Advertising?

## How much should I charge to advertise on my website?

You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. So if you get 500 visitors per day, you can expect to make \$50 per banner ad. There are many conditions that can change this calculation.

## How do you charge for online advertising?

Online advertisement fees come in two forms: cost per click, or CPC, and cost per thousand impressions, or CPM. A company which elects to pay per click will pay you each time a person clicks on the company’s ad. A company which pays per thousand impressions will pay for each thousand ads that appear on your site.

In fact, some research shows that the average small-business owner spends about 1 percent of his business revenue on advertising. This means that a business that racks up \$1 million a year in sales spends \$10,000 on advertising, while a business that sells \$500,000 a year spends \$5,000.

## How do you price advertising?

Divide the cost of one page of advertising in your competitor’s publication by its circulation to determine the cost to reach 1,000 readers. If a full-page ad in a competitor’s 25,000-circulation magazine costs \$2,000, divide \$2,000 by 25 to get a CPM of \$80.

## How much do native ads cost?

How much does native advertising cost? According to research by CrazyEgg, a native advertising campaign can cost anywhere from \$10 to around \$200,000. The actual cost varies depending on the domain authority of the publication and its reputation.

## How much do banner ads pay?

If you are getting paid per click, you might receive anywhere from 3 cents to 20 cents per click. 5 cents might be a typical average. If you get a 1% click rate and you have 100,000 impressions per month, that means that you might expect to receive \$50 per month.

The average Cost Per Click (CPC) is about \$0.35 globally and about \$0.28 in the U.S. The average cost per like is \$0.23 in the U.S. The average cost per app install is \$2.74 in the U.S.

## Is social media advertising expensive?

The average cost for outsourcing a social media advertising campaign is \$450 to \$6000 per month, with monthly ad spends ranging from \$200 to \$50,000 or more. Your social media advertising costs will depend on several factors, like your business size, strategy, and budget.

Google charges advertisers per ad click. Publishers get 68% of the click amount (or 51% when it comes to AdSense for search). The commission you get depends heavily on the competition and CPC in the niche. In practice, the commission per click can range from \$0.20 to \$15.

## Who pays the most for advertising?

How The Top Biggest Ad Spenders in The U.S. Spend Their Money

• Charter Communications – \$2.42 billion.
• Ford Motor Company – \$2.45 billion.
• Verizon Communications – \$2.64 billion.
• General Motors – \$3.24 billion.
• Amazon – \$3.38 billion.
• AT&T – \$3.52 billion.
• Procter & Gamble – \$4.39 billion.
• Comcast Corp. – \$5.75 billion.