# FAQ: How Much Is Advertising?

## How much does it cost to advertise locally?

For local television stations, advertisers can expect to pay a minimum of \$5 per 1,000 viewers for a 30-second commercial. Based on data provided by Adage, a 30-second spot broadcast nationally averaged around \$115,000 in 2020.

## How are advertising costs calculated?

Calculate the potential cost of an ad campaign.

1. Total cost = (Total impressions x CPM) / 1000.
2. For example: 1,000,000 impressions at a rate of 50 CPM (that’s 50 dollars per 1000 impressions) would cost 50,000 dollars.

The average cost-per-click (CPC) on Google Ads is \$1 to \$2 for the Google Search Network and less than \$1 for the Google Display Network. Generally, small-to-midsized companies will spend \$9000 to \$10,000 per month on Google Ads, which doesn’t include additional costs, like software.

## How much do Instagram ads cost 2020?

Let’s take a look at what various resources say. AdEspresso found that the Instagram average cost-per-click is \$0.80. On average cost-per-click Instagram ads, are between \$0.70 and \$1.00.

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In 2020, the average CPC of Facebook ads is between \$0.70 and \$1.01. As you can see, the advertising costs dropped slightly at the beginning of the year and have been climbing in April and May 2020. You’ll also want to note another metric many advertisers care about: the CPM, or cost per 1,000 views.

## Is advertising on social media free?

There isn’t a day that passes with some client or some prospect expecting social media marketing strategy, ideas, campaigns, or management – for next to free. It is actually free to create a profile on most social networking sites (Twitter, Facebook, LinkedIn, Flickr, YouTube, etc.)

## How much does an online ad cost?

The average small business using Google advertising spends between \$9,000 and \$10,000 per month on their online advertising campaigns. That’s \$100,000 to \$120,000 per year. The average cost per click of an online Facebook ad is \$1.72. The average cost per action on Facebook Ads is \$18.68.