We wanted this campaign to raise awareness of Trivento, build premium brand equity and drive distribution. Our core creative idea is all about storytelling and the power of a great story. In each ident, we see our 8 mates gathered and one of the group takes his turn to tell his story of self-discovery through adventure, over a glass of Trivento Malbec. We start by seeing a close-up of one of our 8 mates, in flashback, in an adventurous situation.We then match cut from from his face to transport us from the scenario to the the social gathering of our 8 mates as the tale is being retold.
Behind The Scenes