TLC, the UK’s fastest growing and top five pay TV entertainment channel for women, today revealed a new vibrant brand identity featuring a bold palette of colours and new channel idents.

The brand new look has been introduced as part of TLC’s growth strategy reflecting the relatable, surprising and uplifting nature of the channel’s values, shows and onscreen talent. A horizon line runs through all the branding as a mechanic to create a sense of anticipation.

The new colourful brand identity with strawberry, chocolate, bubble-gum, mint and orange personifies the bold and confident personality of TLC and differentiates it for a co-viewing audience in a noisy marketplace.