2014 Winner | 2015 Promax Winner: Best Overall Campaign
In 2015, extreme endurance adventurer Sean Conway became the first and only man in history to cycle, swim and run the length of Britain. This year, Sean raised the bar once more by taking on the greatest challenge of his life - a self-supported, 4000+ mile, continuous Ultra Triathlon circumnavigating the entire coast of mainland Britain. The results of his herculean effort are seen in the exclusive three-part series Sean Conway: On the Edge.
Discovery followed Sean’s incredible and dangerous journey as he cycled, ran and swam around Britain, carrying all his own kit, and using materials including a bamboo bike and self-made raft. Sean’s endeavour was the equivalent distance from London to New Delhi, and more than four times longer than his previous adventure.