Promax Global Winners 2014

SHACKLETON: DEATH OR GLORY

For this blue-chip documentary series about the modern-day recreation of a 1913 survival story, we wanted to emphasise its legendary, fairy-tale-like quality. This pain-staking, in-camera stop-motion animation became a labour of love, as we brought the story to life from the maps and documents of the time – literally.

Creative: Meriem Adib
Animation: Andersen M Studios

WHEELER DEALERS: SORRY
Wheeler Dealers is one of our top ratings shows, and as such, we generally create big, feel-good series launch promos with the stars: Mike and Edd – unfortunately both were filming overseas when we needed to create this campaign – so the brief was to big up the ‘real stars’ of the new series: the cars.

Creative: Ceri Payne
Lead Creative: Robin Garnett

DISCOVERY – QUIET XMAS

We had two needs: to promote the return of our hit show Fast’n’Loud throughout the Christmas period; and also point to ‘box sets’ of our best content during Christmas itself.  This campaign linked the two together in a suitably festive way.

Creative Director: Lee Healy

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