We recently refreshed the on-air identity for Discovery Channel.

It’s an evolution of the work we did 2 years ago when we introduced the new logo. We are lucky to work with a brand which is largely defined by the quality and uniqueness of its content. The concept behind this work is to create a stronger association between the branding and the content, by placing iconic Discovery moments literally in the globe at the heart of the logo.

The work is the result of a collaboration between us, Double G Studios and Dixon Baxi – 3 of the 4 teams who pitched for the work.

 

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