Bear Grylls is synonymous with, and exclusive to Discovery so what better way to promoted his Brand New series, than introduce him to the ultimate landscape: the Discovery logo. This spot was filmed with Bear and Directed by Meriem Adib and Robin Garnett with Lee Healy.
Nominated: Best Typography
The campaign was created with multiple media in mind, for TV, Print and online. The shoot with Bear was done using 3D cameras, which allowed us to deliver a Stereoscopic version of the spot to be shown in suitably equipped Pubs and Cinemas at a later date. A couple of Print executions are shown here (Design by Matt Beese).