ID is the UK’s number 1 real-life crime channel. Recently we dedicated a whole week of programming to the darkest of human emotions. Hosted by Patsy Kensit, 7 Deadly Sins Week showcased a different deadly sin each night. A sinful 60 second launch promo announced the stunt.

 

A drop-dead gorgeous OSP changed nightly to reflect the sin.

 

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A wickedly indulgent desk-drop whipped up a frenzy of anticipation among press and affiliate partners.

 

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