multi-channel promotional and content partnership
The ‘Make Time For It’ campaign, showcases six different craftsmen and women, who are involved in creating something across six weeks to enhance the perfect drinking environment (the same time it takes Meantime to brew a limited edition beer). The results were open to the public at Meantime’s ‘Make Time For It’ Pop Up Bar in London at the end of the campaign in October.
Discovery also run on-pack promotion across 1.5 m co-branded bottles of its London Lager, Pale Ale and Yakima Red. The activity allows Quest to reach a younger, aspirational male audience whose interests are shared with its core audience. As an agency we are most highly motivated by bringing these opportunities to our clients which will generate results far exceeding the sum of the individual parts.”