Investigation Discovery IdentS
 

This series of idents invite you into the twisted ID world: making you analyse and question everything they see. With each scenario, there is a plausible explanation: maybe that car has just run out of petrol; maybe someone is going to return with more grocery bags at that open front door. But take a closer look, maybe it’s not so simple…

Unlike any other genre, ‘crime’ is defined by its dualities (good/evil, guilty/innocent, suspect/victim, etc). These idents showcase two angles of a crime scene using spit screen. A 15 degree image spit references the angle on which the channel logo sits, and subtly brands the imagery ahead of a final logo resolve. The overall effect pieces together multiple aspects of the crime to uncover the truth.

Director: Sam Dunn
Producer: Rauf Bayraktar
Director of Photography: Serge Teulon
Art Director: Ros Cumberland

Post Production Company: UNIT