Performance Under Pressure is the Single minded proposition.

Performance Under Pressure is the Single minded proposition.

We test the 12 Areas of Performance:
Speed, Intelligence, Concentration, Agility, Reaction, Recovery, Endurance, Precision, Consistency, Power, Focus, Awareness
under the pressure of time. 

Four sixty-second films delve into the future of engineering using the tagline ‘Next Gen Engineering sponsored by Edifice Casio, Connected Technology.’

 


2016 Campaign


On-air Idents

As part of the Casio Edifice and Infiniti Red Bull Racing co-sponsorship deal we created six short, branded films. These vignettes were centred around Casio’s brand ethos and the Red Bull F1 team’s areas of marginal gains – how to save time on the track: from aerodynamics to race strategy.

We were lucky enough to gain exclusive access to the factory in Milton Keynes, there we were able to obtain insights and anecdotes from the team learning how they make every second count.

See on-air films and competition spot below: