OlYMPIC WINTER GAMES: BLUFFERS GUIDE

We partnered with our friends at Red Bee Creative and Oscar-winning animation studio Passion Pictures to produce this social campaign, which aimed to inspire young audiences’ interest in the Olympic Winter Games.

The videos focus on two sisters with highly contrasting views, fact-fuelled sports fan Emma and disinterested Robyn, as they discuss the often baffling disciplines of the Olympic Winter Games.